Work

Play

Cred

Spark

SUBSCRIPTION

•

B2C

Achieved 30.6% Conversion Rate for Annual Membership

Achieved 30.6% Conversion Rate for Annual Membership

Problem: The cinema needed a subscription flow that could attract repeat customers and improve long-term retention without adding purchase friction.

Problem: The cinema needed a subscription flow that could attract repeat customers and improve long-term retention without adding purchase friction.

Impact: Drove 36K+ subscribers in the first year, with 30.6% choosing the annual plan, proving the upsell worked.

Impact: Drove 36K+ subscribers in the first year, with 30.6% choosing the annual plan, proving the upsell worked.

See demo video

Coming soon

One movie credit per month

ADMIN DASHBOARD

•

SaaS

Reduced overall time at task (TAT) by 76.5%

Reduced overall time at task (TAT) by 76.5%

ADMIN DASHBOARD

•

SaaS

Reduced overall time at task by 76.5%

Problem: Theatre managers had to raise IT tickets to disable menu items, and the team had to dig through 800+ JSON data points to make simple updates.

Problem: Theatre managers had to raise IT tickets to disable menu items, and the team had to dig through 800+ JSON data points to make simple updates.

Impact: Cut update time from 15–20 mins to 2–3 mins, driving a 76.5% reduction in overall task time and reducing dependency on IT.

Impact: Cut update time from 15–20 mins to 2–3 mins, driving a 76.5% reduction in overall task time and reducing dependency on IT.

Problem: Theatre managers had to raise IT tickets to disable menu items, and the team had to dig through 800+ JSON data points to make simple updates.

Impact: Cut update time from 15–20 mins to 2–3 mins, driving a 76.5% reduction in overall task time and reducing dependency on IT.

Read case study

Read case study

Read case study

Salad

Salad

Salads

Salads

Cobb Salad

Cobb Salad

Side Salad 1 ea

Side Salad 1 ea

Salad Toppings

Salad Toppings

Sub Side Salad

Sub Side Salad

Category

Category

Item

Item

Modifier Group

Modifier Group

Modifier Item

Modifier Item

Filter:

Filter:

Category

Category

Modifier Item

Modifier Item

Modifier Group

Modifier Group

Salad

Salads

Cobb Salad

Side Salad 1 ea

Salad Toppings

Sub Side Salad

Category

Item

Modifier Group

Modifier Item

Filter:

Category

Modifier Item

Modifier Group

Salad

Salads

Cobb Salad

Side Salad 1 ea

Salad Toppings

Sub Side Salad

Category

Item

Modifier Group

Modifier Item

Filter:

Category

Modifier Item

Modifier Group

FEATURED PROJECTS

FEATURED PROJECTS

SUBSCRIPTION • B2C

Achieved 30.6% Conversion Rate for Annual Membership

Created a design system to make it easier to reuse components & build a standard template for future use

Simplified navigation and optimized the subscription process, enabling users to complete their purchase in just minutes

Problem: The cinema needed a subscription flow that could attract repeat customers and improve long-term retention without adding purchase friction.

Impact: Drove 36K+ subscribers in the first year, with 30.6% choosing the annual plan, proving the upsell worked.

Problem: The cinema needed a subscription flow that could attract repeat customers and improve long-term retention without adding purchase friction.

Impact: Drove 36K+ subscribers in the first year, with 30.6% choosing the annual plan, proving the upsell worked.

Read case study

Coming soon

Coming soon

One movie credit per month

CINEMA WEBSITE

•

B2C

Redesigning a high-traffic booking flow for 1.2M+ MAU

Redesigning a booking flow for 1.2M+ MAU

CINEMA WEBSITE

•

B2C

Redesigning a booking flow for 1.2M+ MAU

Problem: An outdated booking experience with major usability gaps was causing wrong-location bookings, clunky ticket edits, & drop-offs during payment.

Problem: An outdated booking experience with major usability gaps was causing wrong-location bookings, clunky ticket edits, & drop-offs during payment.

Impact: Reduced task completion time by 32.7%, increased final-stage conversions by 14% (≈$544K/month), and cut payment drop-offs by 56%.

Impact: Reduced task completion time by 32.7%, increased final-stage conversions by 14% (≈$544K/month), and cut payment drop-offs by 56%.

Problem: An outdated booking experience with major usability gaps was causing wrong-location bookings, clunky ticket edits, & drop-offs during payment.

Impact: Reduced task completion time by 32.7%, increased final-stage conversions by 14% (≈$544K/month), and cut payment drop-offs by 56%.

Case study

Case study

Case study

1-min video

PERSONAL DESIGN CHALLENGES

PERSONAL DESIGN CHALLENGES

Everything you see below is designed from scratch, with the goal of refining my visual design skills

Everything you see below is designed from scratch (excluding images), with the intention of refining my UI design skills

PVR INOX CINEMA

PVR INOX CINEMA

PVR INOX CINEMA • 2024

Revealed why 93% of users aren't engaging with the app

I conducted an in-depth user research study that revealed why 93% of the target audience weren’t using the app to book their movie tickets.

75+ User Interviews conducted across 8 theatre locations in tier 1 & tier 2 cities

Delivered a clear plan to overcome engagement barriers, boosting user adoption and retention.

View Presentation

View Presentation

SURF CLUB UAE

SURF CLUB UAE

SURF ABU DHABI • 2023

Launched a surfing website with a 70.7% engagement rate

I designed the Surf Abu Dhabi website to provide an intuitive platform for booking surf sessions.

Known for its world-class man-made waves and state-of-the-art facilities, Surf Abu Dhabi offers an exceptional experience for surfers of all levels.

Designed product from 0 → 1

Created a design system to make it easier to reuse components for building webpage content

Visit website

Visit website

BEYOND THE SPOTLIGHT

Few other projects worth sharing

WORD ON THE STREET

WORD ON THE STREET

Testimonials from the incredible people I’ve had the chance to work with

Testimonials from the incredible people I’ve had the chance to work with

She has been instrumental in helping re-shape our UX practice


Atishya has been an absolute delight to work with. She has been instrumental in helping re-shape our UX practice and I've enjoyed directly managing her work.


She is creative, outspoken, and is constantly challenging norms which is exactly what we need as a company that is deep into one vertical, across multiple enterprise clients.

Her energy is infectious and everyone in the team enjoys working with her. She just needs to start sleeping more!

She has been instrumental in helping re-shape our UX practice


Atishya has been an absolute delight to work with. She has been instrumental in helping re-shape our UX practice and I've enjoyed directly managing her work.


She is creative, outspoken, and is constantly challenging norms which is exactly what we need as a company that is deep into one vertical, across multiple enterprise clients.

Her energy is infectious and everyone in the team enjoys working with her. She just needs to start sleeping more!

Harish Anand Thilakan

CEO, Influx

Read more on LinkedIn →

Read more on LinkedIn →

Her constant drive to improve and learn shows in the quality of her work.


Atishya’s approach is methodical and thoughtful, and what really stands out is her constant drive to improve. She’s always diving into new techniques, reading, and learning, which shows in the quality of her work. It’s clear she’s passionate about her craft and takes every opportunity to push her skills further.


She’s one of those rare designers who can take your ideas—no matter how abstract—and turn them into exactly what you envisioned, often better. It felt like working in perfect sync with her.

Her constant drive to improve and learn shows in the quality of her work.


Atishya’s approach is methodical and thoughtful, and what really stands out is her constant drive to improve. She’s always diving into new techniques, reading, and learning, which shows in the quality of her work. It’s clear she’s passionate about her craft and takes every opportunity to push her skills further.


She’s one of those rare designers who can take your ideas—no matter how abstract—and turn them into exactly what you envisioned, often better. It felt like working in perfect sync with her.

Keerthana M

Product Manager, Influx

Read more on LinkedIn →

Read more on LinkedIn →

Her constant drive to improve and learn shows in the quality of her work.


Atishya’s approach is methodical and thoughtful, and what really stands out is her constant drive to improve. She’s always diving into new techniques, reading, and learning, which shows in the quality of her work.


It’s clear she’s passionate about her craft and takes every opportunity to push her skills further.


She’s one of those rare designers who can take your ideas—no matter how abstract—and turn them into exactly what you envisioned, often better. It felt like working in perfect sync with her.

Keerthana M

Product Manager, Influx

Read more on LinkedIn →

Read more on LinkedIn →

She has been instrumental in helping re-shape our UX practice


Atishya has been an absolute delight to work with. She has been instrumental in helping re-shape our UX practice and I've enjoyed directly managing her work.


She is creative, outspoken, and is constantly challenging norms which is exactly what we need as a company that is deep into one vertical, across multiple enterprise clients.

Her energy is infectious and everyone in the team enjoys working with her. She just needs to start sleeping more!

Harish Anand Thilakan

CEO, Influx

Read more on LinkedIn →

Read more on LinkedIn →

Current watch

Current watch

BINGE

BINGE

Apple Tv+

Apple Tv+

Lessons in Chemistry

Lessons in Chemistry

Current jam

Current jam

VIBE

VIBE

Luna Li

Luna Li

Fantasy (ft. Raveena)

Fantasy (ft. Raveena)

READ

READ

Current Hook

Current Hook

CIXIN LIU

CIXIN LIU

The Three Body Problem

The 3 Body Problem

Mental Munchies on loop

Featuring US, UAE & Indian clients in cinema & entertainment business

Featuring US, UAE & Indian clients in cinema & entertainment business

Apple Tv+

Lessons in Chemistry

WATCHING

Cixin Liu

The 3-Body Problem

READING

CURRENT VIBE

Luna Li

Fantasy (ft. Raveena)

Mental Munchies on Loop

About me

Hey, I'm Atishya! I’ve always been the artsy one in the group, from creative school projects to making handmade gifts growing up. I’m happiest when I’m creating something.


On Friday nights, you’ll find me experimenting with new recipes, baking something ambitious, and making my brother the official taste tester.


I love travelling and trying local food, picking up on the stories, flavours, and small details that make a place feel lived in.


I’m currently in a long-term battle to keep my sourdough starter alive.

Hey, I'm Atishya! I’ve always been the artsy one in the group, from creative school projects to making handmade gifts growing up. I’m happiest when I’m creating something.


On Friday nights, you’ll find me experimenting with new recipes, baking something ambitious, and making my brother the official taste tester.


I love travelling and trying local food, picking up on the stories, flavours, and small details that make a place feel lived in.


I’m currently in a long-term battle to keep my sourdough starter alive.

Let's talk

Let's talk

moving in soon! roof patchwork loading…

moving in soon! roof patchwork loading…

moving in soon! roof patchwork loading…

About me

Hey, I'm Atishya! I’ve always been the artsy one in the group, from creative school projects to making handmade gifts growing up. I’m happiest when I’m creating something.

On Friday nights, you’ll find me experimenting with new recipes, baking something ambitious, and making my brother the official taste tester.

I love travelling and trying local food, picking up on the stories, flavours, and small details that make a place feel lived in.

I’m currently in a long-term battle to keep my sourdough starter alive.

Let's talk

moving in soon! roof patchwork loading…

moving in soon! roof patchwork loading…

CLIENTS I'VE WORKED WITH

CLIENTS I'VE WORKED WITH